talk about tobacco

Am I Eligible

Welcome!
Are you interested in being in a research study?

Researchers at University of North Carolina are conducting a research study to learn about the impact of public health messages on people who use tobacco products. We are looking for individuals who smoke cigarettes who are 18-65 years old to look at health messages and help us improve communication. The interviews will take place at the University of North Carolina-Chapel Hill.

The purpose of this research study is to learn about the impact of health messages. We will be using an eye tracker, a small camera that can record where on a screen a person is looking. Participants will be shown a few short ads about health and then answer some questions about each ad.

Participants will receive $50 check for completing the eye-tracking appointment.

To learn more about being in the study please visit the FAQs page.

To find out if you are eligible, visit our eligibility screener page.

There is also an option to select if you are willing to be contacted by researchers at University of North Carolina to participate in other similar research studies in the future.

For more information, please contact a research team member at 919-843-7831 or send an email to smokingstudy@unc.edu.

These studies are part of a P50 TCORS award and have been reviewed and approved by the UNC IRB Board, IRB #16-0590.

Am I Eligible

frequently asked questions

 

An eye tracker is a small camera that can record where on a screen a person is looking. The eye tracker will be attached to the front of a laptop, and will record where on screen your eyes are looking as you view ads.

 

None. Being in the study is free. The only cost to you is the time and resources that you may need to get to the focus group, like bus fare. You will not have to pay for parking.

 

You will get $50 check at the end of the appointment.

 

No.

 

No. The point of the eye-tracking study is to see how you interact with a few short ads about health and then hear your answers to some questions about each ad.

 

Yes.

 

No. We will not share your personal information with anyone outside of our research team. Things you say during the appointment will not be connected with your name.

 

The eye-tracking appointment will help us learn about ways to develop better health messages. We hope that the information we learn from the eye-tracking appointments will benefit others.

 

If you want to participate, sign up for the study on this website. Click here. You will learn more about the study on the day of your eye-tracking appointment. You can also ask questions in-person before your research activity starts.

If you have more questions about the study, you can contact our research team here: Lara Balian or Sarah Mye at 919-843-7831.

About Us

This research study is part of the Center for Regulatory Research in Tobacco Communication (CRRTC) housed in the Lineberger Comprehensive Cancer Center (LCCC) at the University of North Carolina at Chapel Hill

This research study is led by a team of researchers from UNC's School of Medicine. These researchers have several years of experience working in the field of tobacco related research.

Contact

If you have more questions about the study, you can contact our research team here:
Lara Balian or Sarah Mye at 919-843-7831.